Hundred wine into the consumer mainstream - Wine - Food Industry - China 7 Inch LCD Digital Photo Frame
Since early this year, imports of wine into the market, dormant period, the price dropped to between 60-80 yuan per bottle, a lot of stores in the import Wine Also less than 100 yuan per bottle. Archive for the luxury goods now in the public table, table standing product. Many operators feel that this is a wine worth from the fall, and consumers that this is to upgrade people's drinking life.
Hundred wine consumer products rule Recently, journalists in the capital in many large supermarkets and CBD over imported food, wine shops found 100 yuan accounted for about wine sales wine market Sell The half share of import prices and domestic wines and liquors, the price gap is also narrowing.
Jianxiang Qiao Carrefour stores and in Wal-Mart stores, Zhichun Road, imported wine sales in the region, about 100 yuan price of imported wines half of the total wine imports, while sales of the main force is an absolute. Carrefour in the country's international wine exhibition lounge, the lack of hundred dollars more than imported products and domestic wines Other alcoholic Products.
"Mainstream best-selling foreign wines priced at 100 yuan per bottle, the buyer is with a certain economic strength and more consumer groups, such as urban white-collar workers. International Financial Crisis, the imported wine business is to increase the efforts to enter the Chinese market. France, Italy, Chile and other countries for large traders to continue to maintain the amount of super Distribution Issues, while Russia and other countries of the wine producers have begun to frequent wine tastings will be further based on the Chinese market. Meanwhile, in order to meet market demand, many imported wine Proxy Business began to select the higher cost of foreign products, reducing the market price of imported wine, imported wine and domestic wine price gap. "Wal-Mart said imports of wine sales staff. COFCO Wines
the relevant person in charge of the Department of wine last year, COFCO Wines & Spirits on the introduction of more than 100 kinds of wine, this year is expected to increase to about 300 species, of which about 50% of the price of 100 yuan per bottle about. Today, the Chinese market share of imported wine is growing steadily, Chinese wine consumption is gradually keen. And the international financial crisis on low-priced wine consumption in little effect on domestic consumption potential can be further released. Imported wine consumption will account for a growing share.
This, consumers Miss Lee told reporters in the supermarket, said, "A few years imports Red wine Price very expensive, and the quality is not high, is generally cost-effective. But recently, Europe, Australia swept away many of the early wine business into the Chinese market with high prices, low quality, condition, my friends and I prefer Chile, the United States, Australia, production of red wine, red wine cost of these higher retail price normally 100 yuan, with little difference between the price of domestic wine. "
Domestic product is falling behind in the end Civilian consumption in the huge mid-range market, Chinese brands are gradually left behind. Journalists in the investigation found that supermarkets take the amount of homemade wine is the most low-end products 30-40 dollars, while the hundred products at this level, imports of wine or occupy the mainstream position. Many consumers feel that, to spend one-two hundred yuan to buy China-made wine, not as a bottle of Chilean or Australian winery brand, taste is absolutely different.
At the same time, they are invariably homemade wine to top wineries have advertised high-end market products. Many of the domestic wine industry that, talking about wine, people always used to think of France and Europe; bring wines wine, and people will move out of the first five famous village in Bordeaux ringing; French Burgundy brother, the small winery producing bottle of wine on the yuan business model, they are deeply attracted. As a result, thousands of domestic price on the full range of wines Package After the stage, under the mere copycat, is nothing new.
Customary domestic winery properties in the resources to make a fuss, Jun top wineries have the "World Wine Coast seven" declaration of cooperation in Penglai, in fact, tantamount to obtain the origin of the international top brand endorsement; Changbai Mountain ice wine Extreme cold in Northeast rely resources, and can insist to minus 45 degrees Celsius cold grapes, to the scarcity of resources to win. Resource characteristics is in fact behind the value of high-end products based on price. Then again no matter how good your wine will depend on who is drinking. Changyu Aifeibaola to have the international credibility of the OIV (International Vine and Wine Organisation) and the ISG (the world's most authoritative wine top professional organizations), opinion leaders and successful high-end brand will be closely tied, and in the ad pointed out that this is the world's Top wine master trust products to enhance their social status.
Yet, this result is that domestic consumers for its low-end wine prohibitively expensive, while high-income groups has made wine on the less expensive cold, that is going to be expensive, spend a thousand dollars to buy Zhangyu also Hennessy better than to buy. Left Behind is not the crux of the high-end consumer highbrow, but rather operators entertain.
Civilians from luxury to consumer Have statistics, the past 10 years, wine consumption in China's growth rate faster than the world average of 7 times the level of development, this year China will consume 766 million bottles of wine. However, the level of wine consumption in China, the per capita from 0.3 to 0.6 liters, but the beginning of quantitative real 7 liters per capita to reach the international average, or ordinary wine products rely on the civilian population of consumers, look at the international wine consumption market, both the old world of France, or the New World of the United States, the local price of a few dollars to more than red wine or a mainstream element. Conversion to China, it is about market value of 100 yuan.
A survey, many Chinese people tend more and more rational consumption of wine. "The Economist" magazine once described such comments, Asians will be expensive and luxury used to be linked. They think that 80% of luxury price-related, was that the Chinese people are very blind obedience of consumer groups; and now, such a situation to change.
The past, the mention of wine, we first thought of some superior brands such as Hennessy XO, Martell, Remy Martin, etc., wine consumption in general is luxury consumption, and now, Hennessy VSOP, Chivas ± 12 years, Jack Daniels, Black Label whiskey and so on, there are absolutely thousands of various kinds of imported vodka and red wine, dry white, and test a low price have less than 100 yuan. Friends, family, table, open bottle of red wine is probably the most normal and routine, the popularization of wine consumption is a fact.
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